In this case study, I would like to show how you can improve photos quality and by that influence directly conversion rate and KPIs in marketplaces such as Booking, Belvilla, Airbnb, Hotels, Kayak, and others.

Let’s start with the fact that 90% of online buyers say that photo quality is the most important factor in an online sale. Despite that, we can still meet the offers where photo quality is disappointing. It often happens when the offer is posted by an individual person, not able to make the professional photoshoot. This impacts not only the chances of this person to sell his offer but also the portal’s revenue where the offer is put. As it is popularly known marketplaces like Airbnb make money on commission from the sold offers.

What’s more, according to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision.

The conclusion is simple - the better image represents your offer, the higher is the possibility of closing the deal successfully.

When the quality of already taken or posted photos is not satisfying, there is still possibility to enhance them. You can use Deep-Image - a web app that can visibly influence image quality. It can be done for example by using API.

Below you will find the comparison of how the marketplace’s images look before and after enhancement done by Deep-Image - Artificial Intelligence image enhancer.

Bathroom photograph from marketplace

Original photo:

original marketplace photo

Photo after Deep-Image enhancement:

photo enhanced with Deep-Image As you can see, the original photo seems a little bit blurred. To catch it easily you shall focus on the fugue and sink. The difference in the photo after enhancement is clearly visible. Mostly changed the sharpness of the objects’ edges. There is also visible the effect of a little bit of a yellow tone which makes the whole photo warmer.

Bedroom photograph from marketplace

Original photo:

original marketplace photo

Photo after Deep-Image enhancement:

photo enhanced with Deep-Image In this case, the result is also easily visible. The silver padding of the bed after enhancement seems much different from the original photo. The edges of the objects seem much sharper which makes the whole photo seem more professional and interesting to look at.

Summary

The final opinion is up to you, because it’s just an opinion - very subjective :)

Anyway, if you would like to try enhancing your photos, you can do it directly at https://deep-image.ai/. There you can process 5 images for free (and 5 more per month after signing up).

I hope you will find Deep-Image a tool worth using!

Included photos were chosen randomly and converted from JPG to PNG with https://jpg2png.com/.