Fiszki is a mobile publication platform directed to young people, that gives its users a wide range of daily information on topics such as economics, politics, culture, business and sports.
The articles are written by a handpicked team of experienced journalists and editors, who check and verify all of the information before publishing.
As a 60-year-old magazine, Polityka wanted to connect with a younger audience of 20-year-olds, and offer them in-depth articles in a rearranged and concise form. It was crucial to come up with something modern and old school at the same time, and to recreate the paper-like feeling on a smartphone screen.
A big, thoroughly executed research of a target audience was the cornerstone of Fiszki app. Polityka made a long-range research with a group of volunteers between 15 to 20 years old to determine how young people deal with information noise, what they really want to know and in what form the information should be presented to them.
The final product was accomplished by creating a modern, colorful user interface, appropriate approach to the user experience and a proper user onboarding. We all took great care to ensure the interface is very intuitive and the app runs smoothly.
We made sure that all back-end related services are safe, secure and work as intended. We had to build a system that could easily support thousands of simultaneous users while still being fast and bug-free, as well as create a CMS for editors and journalists for adding and managing content.
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