Urban Impact is an agency from Berlin, working with smart city startups. Their main goal is to connect all vital puzzle pieces to accelerate and increase urban tech innovation in Europe, which includes working with so diversed actors as cities, startups, venture capitals and academia.
Many startups and various incubators treat visual identification very conservatively or even downplay its importance.
Urban Impact had to be distinguished not only by competences, but it's visual identity should also raise positive emotions and encourage startups, city authorities, universities and investors to cooperate.
They needed a simple, playful and fresh look.
We wanted this project to stand out with easy to remember artwork. Our team decided to go with basic colors and geometric figures - something that is familiar to everyone.
Using simple shapes and highly saturated colors, in conjunction with the black and white, gave the project a clean-cut look, in some parts associated with video games - exciting and full of adventures. This design approach was used to create the Urban Impact logo, multiple illustrations and other visual identity elements.
For the sources, we've decided to drop the typical approach (CMS) and use a static content generator - Jekyll - in conjunction with the capabilities of GitLab. It gave uscasestudy-urbanimpact.html a full control over the content (thanks to VCS based on Git) and full automation of generating content and releasing new versions (due to GitLab Continuous Integration & Delivery).
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